EDUCATION

Bachelor of Science / San Francisco State University

Major in Apparel Design and Merchandising

SKILLS

Concept development, innovation, trend forecasting, color, and trim/material development for handbags, footwear, small leather goods, and eyewear, headwear, soft accessories and cold weather. Passionate about circular and sustainable design and development.

Illustrator, Photoshop, InDesign, MS Office

MADEWELL / DESIGN DIRECTOR

New York, NY / 2021 - 2024

Coordinated and unified design direction and creative execution of handbags, footwear, eyewear, belts, SLGs, cold weather, soft accessories and socks. Lead third party and collab design concept through development. Managed creative and technical development of product within merchandise assortment strategy. Researched seasonal trends, themes, color, raw materials and styling. Collaborated with Merchandising, Production and Technical Design to achieve product execution and maintain design integrity. 

CONSULTANT / DESIGN DIRECTOR

New York, NY / 2018 -  current

Full service concept, design, line building and sourcing for brands including Coach, Madewell, The Arrivals, Dare to Roam, Lands’ End, Lunya, Everlane, Athleta, Volcom, Gymboree, Bandolino, Vince Camuto, and Old Navy.

UNDER ARMOUR / SENIOR DESIGN MANAGER

New York, NY / 2015 - 2018

Established creative direction and delivered a unique aesthetic for the women’s accessory category, expanding the product architecture and enabling strategic segmentation, fueling the growth of the brand and women’s business. Expanded the line to include a larger assortment of products with a premium aesthetic, contributing to a 35% increase in Global Women’s Accessory business totaling $57M. 

GAP INC / SENIOR DESIGNER

New York, NY / 2011 - 2015

Provided trend analysis of global accessory direction, inspirations, silhouettes, materials, and styling. Partnered with concept and apparel teams to identify seasonal needs that complimented and enhanced apparel collections. Directed and mentored design team and supported growth for junior members of the team. Conducted seasonal travel for development with factories as well as market research and concept shopping. 

THE FRYE COMPANY / DESIGNER

New York, NY / 2010 - 2011

Designed handbags, belts, small leather goods, gifting and jewelry collections. Produced technical drawings and specifications for hardware and all accessory categories. Researched vintage and contemporary retail markets for inspirational ideas that translated to the Frye brand identity. Re-envisioned the iconic Frye logo with new artwork, typography, and executions in preparation for retail store launch, providing updates that revitalized the logo and brand. 

COCO & LOLLY  / DESIGNER

New York, NY / 2008 - 2010

Lead Designer of footwear, belts, soft accessories, and cold weather for new accessories concept store launch. Worked alongside VP to create the brand identity, concepts, color palettes, silhouettes and all accessories product.

G HENSLER  / DESIGNER

San Francisco, CA / 2007 - 2008

Designed seasonal collections of handbags, belts, and small leather goods for private label customers. Created directional trend presentations for clients including original artwork, CADs, color stories, and inspirational concepts and materials. Designed and developed original hardware, artwork, materials and product for a wide range of brands and price points.

CIRCA  / DESIGNER

San Francisco, CA / 2005 - 2008

Developed concepts, color palettes, hardware, leather finishes and materials for private label belt customers. Oversaw designs from sample room to factory floor within domestic based factory. Traveled to Taiwan to execute custom hardware designs and finishes in addition to raw material development. Partnered closely with Italian tanneries to develop new leather qualities and finishes. Presented seasonal line of product to each customer in addition to directional trend presentations.